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International Business Administration, Language and Culture

Bachelor's programme | S酶nderborg / EUF Flensborg

Why choose International Business Administration, Language and Culture?

Do you want a future where the world isn’t just a place you travel in, but a place you work in?
In International Business Administration, Language and Culture, you’ll learn to combine economics, cultural understanding, and language so you can create real value in international companies.

You’ll gain insight into how people, markets, and mindsets work across borders. For example, why a joke lands perfectly in Denmark but flops in Germany, or how a colour in an ad can signal success in Japan but failure in Spain.

The programme trains you to analyse complex situations where culture and communication are crucial. You’ll work with real cases, such as how to align a Danish and a Spanish team or how to adapt a campaign so it resonates equally well in Denmark and Germany. By studying in two different cultures, you’ll develop skills that make you stand out in the international job market.

Choose International Business Administration, Language and Culture if you…

  • are ambitious, curious, and love learning new languages and cultures.
  • dream of an international career where your workplace could be in Berlin, Barcelona, or Beijing.
  • want a degree that combines business economics, language, and culture – all within an international study environment. 

Course highlights 

In the bachelor’s programme, you’ll gain a solid academic foundation to understand and work with economic and cultural processes in a global context. You’ll learn to connect numbers, strategies, and cultural understanding to analyse and act across systems, people, and markets.

You’ll gain insight into how companies make strategic decisions in management, finance, and marketing, and how HR, controlling, and law interact in international organisations. At the same time, you’ll develop skills in examining organizational dynamics and finding practical solutions. You'll learn to:

  • analyze economic relationships and understand how companies make strategic decisions in management and marketing.
  • examine organizational dynamics and see how collaboration and communication affect processes in practice.
  • bridge cultures by analyzing patterns and communicating professionally in Danish, German, and English.

Read more about your job opportunities.

Teaching

Teaching alternates between lectures, group work, exercises, and projects. You’ll develop analytical and writing skills, apply what you learn in practice, and work on assignments and cases based on real-world business challenges. Courses are taught in several languages: language courses in Danish or German, and economics courses in Danish, German, or English. 

If you hold Danish qualifications

If you have graduated from a Danish institution (STX, HF, HHX, HTX or EUX), please see the Danish version of this page for relevant information.


Citattegn

At læse filosofi er som at lære at tænke forfra. Hver tekst stiller spørgsmål, jeg aldrig havde overvejet. Det er udfordrende, men også utroligt meningsfuldt. Man bliver aldrig færdig med at forstå – og det er netop pointen.

- ChatGPT, studerende på 4. semester

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FAQ

  • The programme is offered in collaboration between SDU Sønderborg and Europa-Universität Flensburg. You’ll study and become part of an international environment at both universities.

    Learn more about student life and the study city

  • The programme requires both language and economic skills. If you enjoy language, culture, and economics, you’ll find it exciting.

    The transition from high school to university can feel big because university works differently: there are fewer teaching hours, and preparation – alone or in study groups – plays a larger role. You’ll quickly learn to manage this new freedom and become good at planning and structuring your time.

    The academic level increases over time, but so do you. You’ll become stronger in your subjects while being supported by lecturers and fellow students. Academic challenges are normal, and you are never alone.

    If you are unsure whether university is right for you, that’s completely natural. Many students are the first in their family to attend university, and we make sure everyone receives a supportive introduction to student life.

    Read more about the programme structure

  • You’ll have access to a wide range of job opportunities in international companies and organisations – particularly in economics, cultural communication, language, management, HR, communication, and international relations.

    Read more about your job opportunities

  • The programme takes three years. After completing your bachelor’s degree, you can choose to continue with a master’s programme.

    Read more about the programme structure

  • To be admitted, you need a qualifying upper secondary education (STX, HHX, HTX, HF, or EUX) and have passed certain subjects. The programme requires a minimum grade point average of 7.0. If your average is lower, you must apply through quota 2.

    Read more about the entry requirements and admission

  • It’s completely normal to feel uncertain – most people do at some point. Choosing a programme is a big decision because it’s about your future, your interests, and everything you don’t yet know. But you don’t have to face this uncertainty alone. Many people are ready to help you figure out what suits you and what you dream about right now.

    Meet the students or try “Student for a Day”
    Current students would love to talk to you about their studies and student life or take you to class so you can experience it for yourself.

    See how you can visit the programme