This programme focuses on in-depth as well as critical reflections on contemporary brand management and marketing thinking using advanced socio-cultural theoretical perspectives and applying state-of-the-art qualitative research methods to consumer markets.
Through this degree, you:
- acquire the competence to analyze the social and cultural principles that underlie contemporary opportunities and challenges in branding and marketing communication.
- learn to critically reflect on traditional branding and marketing thinking.
- can apply state-of-the-art qualitative research methods to consumption phenomena.
- gain an in-depth understanding of socio-cultural theoretical perspectives on consumer markets.
- receive holistic insights into the current shifts caused by social media, technological disruption, and empowered consumer behaviour.
We are looking forward to:
- provide you with detailed information about the study program's structure and courses
- offer you insights on what you can expect as a MBBC student
- respond to all you questions about the study program or practicalities
Where and when?
The next online information meeting will be held online via Zoom:
- November 4th from 3:00-4:00 PM
Registration
Sign up for the information meeting , and you will receive a confirmation email.
The Zoom-link will be sent to you the day before the meeting.
Can't make it on 4 November?
Join the interest list for Open Day on 4 February 麻豆社区 Odense to hear presentations about all our programs. The sessions are in person on campus, but you can also participate online if you can't attend physically.
Use the same form above and select the interest list category to get updates when the full program is available.